A keyword is the most important thing to reach organic visitors from Google. Free Keyword Tools makes your website at the top of Google Search.
Many people get confused even give up on making many organic visitors reach their blog. Most of them have a problem with a keyword strategy.
I want to share some free keyword tools to rank top on Google. Detij.com used this exact formula to rank on Google’s first page for competitive keywords such as link-building tools, backlinks, and SEO checklists.
Step by step, I’ll show you how to rank on the first page of Google.
- 1 1. Choose the Most Effective Keyword for Your Blog.
- 2 2. From Keyword Tools, Create an Epic Content
- 3 3. Keyword-Optimize Your Content
- 4 3. Give the user what they desire.
- 5 4. Make backlinks.
1. Choose the Most Effective Keyword for Your Blog.
So your first step is to identify three high-value but low-competition keywords. These are keywords that you will be used to create content in the following tools. I used to research it from several tools available on the internet. Here are three free keyword tools that I often use for research:
- Answer The Public. This free keyword tool searches for questions on forums, blogs, and social media and converts them into excellent keywords.
The best part is that the keywords generated by Answer The Public are typically long-tail keywords. If you haven’t heard of them before, long-tail keywords are simply long and precise keywords.
A keyword such as “keto diet” is an example of a short tail keyword. However, the phrase “keto diet breakfast recipes” is a long-tail keyword.
Even though not many people search for long-tail keywords, they are also not overly competitive, making them ideal keywords to pursue if you are just getting started.
- Reddit. Open Reddit.com and navigate to a subreddit where your target audience hangs out, then look at the topics being discussed.
- Keyword Suggestion Tool is another free keyword tool that shows a list of Google autocompletes keywords from Google Search. As your information, autocomplete search keyword is adequate to reach organic visitors from Google.
Because these topics are still relatively new, people who use the keywords to find them aren’t usually very competitive.
So, once you have at least three keywords ready to go, it’s time to move on to step two.
2. From Keyword Tools, Create an Epic Content
We discovered that 94% of all articles on the internet do not contain any links. And there’s a straightforward reason for this. The majority of the content that people publish isn’t all that great.
And if it’s not good, it’ll get lost in the millions of blog posts, tweets, YouTube videos, and Twitch streams that are published every day.
So, it must be more than just good or even great for your content to stand out. It must be epic for someone else to want to link to your content.
There is no formula for creating epic content; if there were, everyone would do it. However, you can do a few things to increase the likelihood of people sharing and, more importantly, linking to your content.
Publish in-depth, lengthy content.
The BuzzSumo study, which I mentioned earlier, uncovered an intriguing nugget. That nugget was that longer content receives more links than short content. Long-form content receives 77 percent more backlinks than short-form content.
Does this imply that publishing longer content will generate thousands of links? Not. However, posting in-depth content that covers an entire topic in-depth can increase the likelihood that people will link to you.
For a few years now, blog writing articles in the content pillar has won many SERP race competitions. And because this post contains everything you need to know about link building in one place, it has been linked to over 1,000 different websites.
Include a hook in your content.
A hook is something that entices a blogger or journalist to include a link to your content. Your hook could be a statistic, a case study example, a one-of-a-kind strategy, an exclusive interview, a tool or widget, or even a visualization.
Anything that makes someone else think, “wow, I need to link to this,” has the potential to work.
For example, a few years ago, I published a case study on increasing the conversion rate on my blog. In this case, the hook was a specific case study that people could refer to.
I also mentioned a novel strategy known as the content upgrade in that case study, which served as another hook. Many people have linked to that post because it contained not only high-quality content but also several hooks.
Now that your epic content is complete, it’s time to move to step three:
3. Keyword-Optimize Your Content
On-page SEO has evolved significantly in recent years. Keyword optimization used to be all about stuffing your page with keywords.
But that is no longer the case. Instead, the goal of on-page SEO today is to provide Google with context for what your page is about.
Yes, it would be best to use your keyword from the free keyword tools on your page. However, you must also assist Google in understanding the overall topic of your pages.
Keyword Placement in Articles
The first step is to place your target keyword from free keyword tools to a few key places on your page.
Google will be able to tell that your page is about that specific term. You should specifically add your keywords to these areas of your page.
It’s now time to provide Google with more information about your page. And what’s the best way to go about it?
Keywords that use LSI
LSI keywords are words and phrases that are related to your target keyword in some way. In other words, they are terms that frequently appear alongside your keyword on the internet.
LSI keywords, for example, would be terms like this if your target keyword was a fresh prince. When Google sees these LSI keywords on your page, it says, “We’re confident that this page is about that topic.”
You can find this LSI keyword by searching for your keyword and then scrolling to the bottom of the search results. The bold suggested keywords here are typically excellent LSI keywords.
Then, on your page, sprinkle a few of these LSI keywords, and you’re good to go. With that out of the way, let’s get right into step four: optimizing your content for users.
Google used to rank pages almost entirely based on who had the most backlinks. Yes, backlinks are still valuable. In the next step, I’ll show you exactly how to build backlinks.
Backlinks, however, are no longer sufficient for ranking on Google. Your content should also be user-friendly because Google pays close attention to how people interact with your site in search results.
And if they notice that people are visiting your site and then quickly returning to Google, they will de-rank you.
3. Give the user what they desire.
However, if they notice users staying on your page, it is a sign that you are providing Google searchers with what they want. And your rankings will usually improve as a result.
Here’s how to optimize your content for users to keep them on your page with that in mind.
Structure your content so that people can begin receiving actionable information as soon as possible. In other words, you don’t want to start your post with a lengthy explanation of why the topic is essential; this will only cause people to bounce. Instead, use a brief introduction before diving right into the steps, tips, recipes, workout plans, or whatever else you plan to cover in your post.
For example, in this blog post, I don’t go into great detail about why SEO is essential. Instead, I’ll give a brief five-line introduction before moving on to the first strategy.
According to studies, people judge your site primarily based on its design and then on its content. As a result, if your website looks like this, you can expect a high bounce rate. That doesn’t mean your website has to win any design awards. Or dress up. A simple design, in my experience, works best.
Is it still necessary to have backlinks for SEO? Yeah. Over the last three years, Perficient Digital has been tracking the importance of backlinks. And they discovered that links are still as important today as they were when they first began following them.
And if you’ve already followed the steps for creating epic content, optimizing it for users, and adding hooks, you’ll have a solid foundation for building backlinks.
Maintenance on a Broken Link
And the best way to do that is to build broken links to obtain this link from a highly authoritative website.
This is how it works:
I make use of the free Broken Links Checker Tool from Seocheckree.com. It crawls all of the links on a page automatically and identifies broken links.
For example, I recently discovered a broken link on this page, and after searching my site, I found this post that would serve as a suitable replacement. It’s not identical to what the person linked to, but it’s close enough.
Contact the site’s administrator
Finally, contact the site’s administrator and request that the dead link be replaced with a link to your content.
You can now use an email script to send these out for this process. However, I do not advise sending the same generic email to 100 different people.
According to a recent outreach study I conducted with Pitchbox, personalized emails received 32% more responses than emails that used the same pitch for everyone. For example, you can see how personalized this broken link-building email that I recently sent is.
One of our more surprising discoveries was that most web content is not shared or linked to. So don’t forget to share your article on social media or any other platform.